- Industrial services provider further strengthens market position as solution partner of choice for process industry
- New claim “Your Performance Is Our Business” reflects strategic focus on enhancing customers’ efficiency and sustainability
- Updated corporate design as an important step to support sustainable, profitable growth towards mid-term targets
Mannheim, Germany. International industrial services provider Bilfinger has unveiled a new global brand initiative in line with its vision to be its customers’ No. 1 for enhancing efficiency and sustainability. The launch of the new claim “Your Performance Is Our Business” and a bolder and modernized corporate design is part of Bilfinger’s broader strategy to position itself as solution partner of choice to the process industry. The Positioning is one of two strategic levers Bilfinger has defined to ensure sustainable, profitable growth and thus marks a major step in achieving the mid-term targets announced for 2025/2027.
The branding initiative, which launches across North America, Europe and the Middle East, brings the company’s bold vision to the fore and highlights its promise to customers, partners, shareholders and future employees: “Your Performance Is Our Business” is a synonym for enhancing efficiency and sustainability – Bilfinger’s two strategic targets – as well as a reference to the strength of the company’s international team.
“Our brand update is a reflection of the successful progress we made in implementing our strategy and an important step toward further strengthening our position in the market,” says Thomas Schulz, Bilfinger Group CEO. “‘Your Performance Is Our Business’ articulates our commitment to pressing ahead with our vision to be customers’ No. 1 in enhancing efficiency and sustainability and thus achieving our midterm targets.”
The Bilfinger brand has been carefully reworked from the inside out, consulting a cross-functional group of internal experts. This ensures an authentic representation of Team Bilfinger, resonating with the more than 30,000 people at the heart of the company.
“Our brand has been inspired by our people and our products. We are excited about this evolution because it is an authentic representation of what we stand for at Bilfinger,” says Anette Weidlich, Chief Communications & Public Affairs Officer at Bilfinger. “The claim stands for the economic success of both our customers and of Bilfinger and is rooted in our five core values: Accountability, Ambition, Dedication, Knowledge and Team Spirit.”
The new brand initiative directly contributes to “Positioning”, one of Bilfinger’s overarching strategic levers, which – together with the second strategic lever “Operational Excellence” – is essential in achieving the announced mid-term targets. The company just recently confirmed its mid-term targets in its Annual Financial Statement for 2024. These targets include an EBITA margin of 6 to 7 percent, cash conversion of at least 80 percent and average annual revenue growth of 4 to 5 percent. Bilfinger’s outlook for 2025 anticipates significant progress on this journey toward sustainable, profitable growth.
As an international services provider, Bilfinger operates across more than 25 countries and throughout the energy, chemicals & petrochemicals, pharma & biopharma and oil & gas sectors. Across all countries and industries, customers and employees can trust that the name “Bilfinger” stands for the same strong set of values, performance and the ambition to be the solution partner of choice.
