Strong brand concept with a uniform presence: Bilfinger is writing a new chapter in its corporate history
September 25, 2012
- Concise company name and clear brand architecture
- Attractive share program for employees
- Change of stock market sectors
On September 25, 2012, Bilfinger begins a new chapter in its corporate history: the renaming of the Group from Bilfinger Berger SE to Bilfinger SE as approved by the Annual General Meeting in May 2012 takes legal effect and marks a further important step forward in the successful development of the company. "In future we will appear as a Group under a single strong brand and will thus illustrate the diversity of the services we offer", says Roland Koch, Chief Executive Officer of Bilfinger SE.
The company will consistently press ahead with its development into a leading international engineering and services group. "We will continue to acquire companies and accelerate organic growth through intensified cooperation among our Group units", adds the CEO. To this end, Bilfinger has established the BEST strategic program. The goal of 'Bilfinger Escalates Strength' is to better network the structures and processes within the company.
"Our new Group brand provides us with the opportunity to create a clear brand architecture and, thus, to underscore the networking of our Group activities", emphasizes Roland Koch. The name Bilfinger will be placed in front of the operating units in our group of companies in order to significantly increase public perception of what we do.
The implementation of the strategic program means that significant demands will be placed on Bilfinger employees. "We sense a willingness to help shape the coming changes", says the Chief Executive. The company is rewarding the commitment of the workforce with, among other things, an employee share program. From September 26 to October 26, 2012, all employees in Germany have the opportunity to subscribe for share packages of Bilfinger SE at attractive conditions.
The transformation to an engineering and services Group is also reflected in a changed classification in the stock market sector. At the Deutsche Börse and at Standard & Poor's the company was assigned to the “Services” sector in the middle of the year. Now the classification system based on the Dow Jones STOXX index has also made a corresponding allocation. "Bilfinger generates around 80 percent of its output volume in the repair and maintenance of industrial facilities, power plants and real estate. The new allocation is the logical consequence of the changes our company has undergone in recent years", explains Roland Koch.
New chapter in corporate history: Members of the Executive Board together with Mannheim's Mayor unveiled the new logo of Bilfinger SE at company headquarters in Mannheim. [Photo: Bilfinger SE]