Bilfinger Berger Logo
Bilfinger Berger

Group Management Report

As a listed company, Bilfinger Berger pursues a varied range of activities in the field of corporate communications, with an impact in areas far beyond the key target group of the capital markets. Our activities here are centrally controlled and internationally oriented.

The specific requirements in our Group's individual business segments necessitate a decentralized, differentiated marketing and sales strategy, under which our branches and subsidiaries are responsible for their customer communication. Whereas we mostly work for private customers in the Services segment as well as in Building and Industrial, the Civil business segment and concession projects are dependent on public-sector regulations governing the awarding of contracts. Targeted marketing and communications activities help us meet the expectations of our customers in the different segments.

Target-group oriented dialog
Our Corporate Communications department deals with all issues of corporate communications, advises operational units where required and supports them in their marketing and sales activities. In the 2006 business year, our investment in corporate communications totaled € 5.8 million (2005: € 4.8 million). We spent € 2.6 million on publications (2005: € 2.3 million), € 1.3 million on trade fairs and exhibitions (2005: € 0.6 million), € 0.7 million on new media (2005: € 0.8 million) and € 1.2 million on other activities (2005: € 1.1 million).

We engage in constant dialog with groups of the public that are important to Bilfinger Berger. In doing so, we use communication tools that are in line with the information interests of the various stakeholder groups.

Our Bilfinger Berger magazine is primarily directed toward investors, clients and business associates. We employ professional journalistic methods to offer our readers information on the diverse aspects and the benefits of our operations. The magazine is published twice a year with a circulation of 20,000 copies in German and English. The regular updating of sales addresses makes the magazine an important means of contact with interested parties for our operational units, too. Last year, the Bilfinger Berger magazine again won a silver medal at the Best of Corporate Publishing Awards.

backSend linkFont size 1Font size 2Font size 3
 Page 1 of 3 
printPDFup
© Bilfinger Berger SE | Imprint | Data protection information